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BLACKPINK Becomes First Asian Act to Sell Out Milan’s Ippodromo SNAI La Maura, Drawing Over 60,000 Fans
Aug
In a night that will forever be etched in the annals of music history, BLACKPINK has achieved yet another groundbreaking milestone. On a monumental stop of their “DEADLINE” world tour, the global superstars became the first Asian act to sell out the iconic Ippodromo SNAI La Maura in Milan, Italy. With a crowd of over 60,000 passionate Blinks, this event wasn’t just a concert — it was a seismic cultural moment.
BLACKPINK’s Global Reign Continues
Over the past few years, BLACKPINK has transformed from a rising K-pop group into a worldwide music powerhouse, smashing records and redefining the global pop landscape. Their sold-out performance in Milan is yet another testament to their unmatched star power. Ippodromo SNAI La Maura, known for hosting major sporting and music events, had never before seen an Asian act headline — let alone sell out — its colossal venue.
This sold-out show not only marks a major feat for BLACKPINK but also sets a new standard for Asian representation on global stages. From Coachella to Hyde Park, and now Milan, BLACKPINK continues to shatter cultural and industry boundaries.
A Night to Remember: The Milan Setlist and Spectacle
From the moment the quartet — Jisoo, Jennie, Rosé, and Lisa — took the stage, the atmosphere was electric. Blinks from all corners of Italy — and many who flew in from neighboring countries — created a sea of light sticks and banners, chanting lyrics word-for-word in Korean and English.
The group performed a career-spanning setlist, including smash hits like “DDU-DU DDU-DU,” “Kill This Love,” “Shut Down,” and “How You Like That,” alongside fan-favorite B-sides and solo tracks. Each performance was accompanied by breathtaking visuals, firework-laden backdrops, and powerful choreography that turned the venue into an open-air mega-theater.
Outfits, Style, and Fashion Domination
As always, BLACKPINK didn’t just bring music — they brought fashion. Each member was styled in high-fashion couture from brands like Chanel, Celine, Dior, and Saint Laurent, showing once again why they’re not just pop stars but also style icons and brand ambassadors for the world’s biggest luxury labels.
Lisa’s edgy streetwear-inspired glam look had fans screaming, while Jennie’s glittering corset ensemble trended worldwide on social media. Rosé floated across the stage in an ethereal dress during her solo, and Jisoo’s stage elegance reflected her newly solidified image as an actress and singer.
The Crowd, the Culture, and the Impact
With over 60,000 in attendance, the Milan crowd was a melting pot of cultures. Fans from across Europe — Germany, France, Spain, even Eastern European countries like Poland and Hungary — made the pilgrimage. The demand for tickets was so overwhelming that local resale platforms crashed within hours of the first announcement.
Social media exploded with clips from the event, pushing hashtags like #BLACKPINKinMilan, #BlinksTakeOverItaly, and #BLACKPINKHistoryMakers into trending charts in multiple countries. Media outlets across Italy lauded the group’s impact, with La Repubblica calling the event “a defining cultural moment in European music history.”
Italian Media and Celebrity Attendance
Italian celebrities and influencers, including top-tier fashion editors, actors, and footballers, were spotted in the VIP section. The fashion world turned out in full force, no doubt intrigued by BLACKPINK’s commanding influence in both music and couture. It’s no surprise Milan — the fashion capital — would turn the spotlight on these four women who embody the perfect blend of pop artistry and runway elegance.
Even political figures acknowledged the event, with some praising BLACKPINK for boosting Milan’s local tourism and economy. Hotels and businesses reported record foot traffic, and merchandise booths were emptied before the concert even began.
Breaking Barriers: Why This Moment Matters
This isn’t just about a concert. BLACKPINK’s Milan show is a symbol of shifting dynamics in the global entertainment industry. The rise of Asian acts in Western markets isn’t just a trend — it’s a cultural revolution. For decades, Asian artists struggled to break into Western stages. Now, BLACKPINK is not only present — they are dominating.
Selling out Ippodromo SNAI La Maura isn’t just a box ticked on a tour schedule. It’s a flag planted in the heart of Europe, proof that music knows no language, and talent transcends borders.
Fan Reactions: What It Meant to the Blinks
The fan testimonials pouring in were emotional and overwhelming. Many spoke about how BLACKPINK’s music helped them through hard times. Others described the event as a “once-in-a-lifetime dream.”
“I flew in from Prague for this. It was worth every cent and more,” one fan told a local news outlet.
“I’ve waited five years to see them live. To witness this in Milan — with 60,000 other Blinks — I cried the moment they stepped on stage,” shared another fan on X (formerly Twitter).
The communal nature of K-pop fandom was on full display. Fans exchanged lightsticks, shared banners, and taught each other fan chants. The Milan show reminded everyone why BLACKPINK isn’t just a group — it’s a global community.
What’s Next for BLACKPINK?
This historic night raises the bar even higher for what BLACKPINK might do next. With rumors of a second leg of the “DEADLINE” tour in the works and solo projects steadily unfolding, the group shows no signs of slowing down.
Rosé’s recent chart-topping single “Messy,” Lisa’s viral Coachella appearances, Jennie’s growing acting career, and Jisoo’s luxury brand collaborations all hint at a future that’s equally solo and united.
And with more world records to break, it’s only a matter of time before BLACKPINK sets its sights on even bigger venues — maybe a full stadium run or a headlining spot at the Olympics?
Conclusion: A Chapter Written in Black and Pink
BLACKPINK’s sold-out Milan concert is more than a career highlight. It’s a chapter in music history, a blazing reminder that representation matters, and that four women from South Korea can stand on the biggest stages in Europe and command the world’s attention.
Their legacy is no longer being built — it’s already cemented. And yet, somehow, it still feels like BLACKPINK is just getting started.
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